T H O U G H T S
on interaction design
second edition
A collection of reflections written by Jon Kolko

About the author
Jon Kolko is the Vice President of Design at MyEdu, in Austin, Texas. Jon is also the Founder and Director of Austin Center for Design, an educational institution teaching interaction design and social entrepreneurship. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. His work has extended into the genres of consumer electronics, mobile, web, supply chain management, demand planning, and customer-relationship management, and he has worked with clients such as AT&T, HP, Nielsen, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000.

Prior to joining MyEdu, Jon has held leadership positions at Thinktiv, a venture accelerator in Austin, and at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM.

About Thoughts on Interaction Design, Second Edition
Some books about design focus on web sites or specific products. Some texts explore the aesthetic and emotional value provided by various elements of design. However, there are few texts that explore the semantic connections that live between technology, form and people—"interactions."

Thoughts on Interaction Design offers readers new insights into Interaction Design and the connections between people and technology. Now in its second edition, Jon Kolko's best-selling title builds upon its engaging material aimed to educate Designers, help Designers educate business owners, and legitimize Interaction Design for businesses. This edition explores how changes in the economic climate, an increased connectivity, and an international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences.

What Others Are Saying
"Jon is an important voice in the evolution of interaction design. In Thoughts on Interaction Design, he carefully explains the essential qualities of the discipline and its potential role in world, well beyond the design of user interfaces. If you are concerned with shaping the future, solving big problems and creating things and systems that bring out the best in people, then this book will help you understand and explain how practice of interaction design can help." Dave Cronin, Director, Smart Design

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