T H O U G H T S
on interaction design
second edition
A collection of reflections written by Jon Kolko

About the author
Jon Kolko is the Vice President of Design at MyEdu, in Austin, Texas. Jon is also the Founder and Director of Austin Center for Design, an educational institution teaching interaction design and social entrepreneurship. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. His work has extended into the genres of consumer electronics, mobile, web, supply chain management, demand planning, and customer-relationship management, and he has worked with clients such as AT&T, HP, Nielsen, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000.

Prior to joining MyEdu, Jon has held leadership positions at Thinktiv, a venture accelerator in Austin, and at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM.

About Thoughts on Interaction Design, Second Edition
Some books about design focus on web sites or specific products. Some texts explore the aesthetic and emotional value provided by various elements of design. However, there are few texts that explore the semantic connections that live between technology, form and people—"interactions."

Thoughts on Interaction Design offers readers new insights into Interaction Design and the connections between people and technology. Now in its second edition, Jon Kolko's best-selling title builds upon its engaging material aimed to educate Designers, help Designers educate business owners, and legitimize Interaction Design for businesses. This edition explores how changes in the economic climate, an increased connectivity, and an international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences.

What Others Are Saying
"Jon Kolko moves Interaction Design to a new level of analysis with this powerful, thoughtful book. Kolko demonstrates that interaction design impacts all aspects of our lives. That the tools and methods can be used for the solution of social and political issues and not simply for the development of products. This book is essential reading for all who wish to move beyond style to deep, impactful substance." Don Norman, Nielsen Norman Group

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